Noddy and Your Child

Enid Blyton's most timeless creation for younger children was a little boy called Noddy, who lived in the magical world of Toyland. Discover the secret of Noddy's enduring appeal and how he helps your child.

Curiosity & innocence; energy & adventure

When Noddy goes on an adventure - so does your child. Noddy possesses a childlike gift of curiosity, innocence and energy, that makes children adore him.

Although he always tries his best to do what's right and be brave, sometimes he's unsure of himself or makes a mistake. Just like your young child, Noddy experiences a range of feelings. Through his adventures and friendships, Noddy learns about himself, the surrounding world and other people.

Making friends & playing together

Sometimes life presents a wonderful surprise, sometimes things don't go quite as expected, but Noddy always finds a way to make the most of every situation, calling on his Toyland friends to help save the day. Noddy is 'everychild' and his appeal is universal.

Children learn important things about themselves and others when they identify with fictional characters. The lively, warmhearted community of Toyland helps children to understand various ways of behaving, different character types and how they interact with each other.

Magic and wonder

Noddy's world is surrounded by magic, filled with the wonder of discovery, the joys of friendship, the excitement of new experiences and special treats, the rewards in trying one's best and seeing the best in others. Noddy lives in a land of universal themes every child can readily share in - a magical world of playing, laughing and learning together.